Promoting transparency and protecting consumers in the digital marketplace.
We empower consumers and honest businesses by promoting fair practices, fighting deception, and creating a safer digital marketplace for everyone.
Shield Program
Support Transparency. Get Recognized.
Join our Shield Program and become a visible supporter of honesty and fair practices in the digital marketplace. Your contribution helps build a safer online community.
Supporter
$250 / Year
Advocate
$500 / Year
Champion
$1000 / Year
Your Donation Matters
Every Dollar Fights Deception. Empowers Change.
Your donation supports real action against deceptive sellers, funds public education, and helps provide safe, reliable resources to single mothers and women rebuilding their lives. Together, we’re creating a safer, more honest online world one donation at a time.
Guides
Guides & Best Practices for Ethical Online Advertising
We believe education should be accessible. That’s why we offer basic guides for free — and rely on donors to support deeper resources that protect both consumers and honest businesses
Avoiding FDUTPA Violations
Learn how to stay compliant with Florida’s consumer protection laws avoid legal mistakes.
Misleading Pricing on Facebook
Understand what pricing practices to avoid to stay transparent and build customer trust.
Advertising Do’s & Don’ts on Meta
Master the basic rules for ethical advertising across major online platforms.
False Advertising Laws in Florida
Get clear on what qualifies as false or misleading advertising under Florida law.
Clear Disclosure of Price&Condition
Avoid complaints and confusion by learning how to clearly communicate your product details.
Why Ethicals Leads to Loyalty
See how transparency not only protects you legally brings back repeat, happy customers.
Download our free checklist
10 Things Every Online Seller Should Know About Truth in Advertising
Get In Touch
Send us a message
Have questions, suggestions, or want to get involved? We’d love to hear from you. Reach out to us anytime using the details below.
407-210-6610
donate@preferredalliance.org
15 Broadway #3070 Kissimmee, FL 34741